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Saturday, July 16, 2011


“I do what I do because I love to do it,” cries the passionate, acclaimed fashion designer Isabel Toledo who, in addition to other achievements, designed the gown First Lady Michelle Obama wore at her husband’s inauguration. Join host John Jacobsen as he strolls through Isabel’s atelier, and take a peek at the eclectic New York studio of her husband Ruben Toledo, as he creates. How do you define art? “Feeling!” says Ruben. “Spirit!” says Isabel. Two of the peak designers working today, Isabel and Ruben Toledo represent a quarter century of being in love and building their potent design brand, and they agree on at least one thing: “Art is discovery.” Isabel, long considered one of fashion’s true innovators, has been called by Geoffrey Beene, “a major talent, one of the secrets of American fashion.” Ruben, whose work encompasses everything from designing for the world’s leading stores to illustrations in publications such as The New Yorker, Details and Vogue, talk about craft, process, teamwork, and their inspiring life as a married couple…in the arts. Says Ruben, “…we’re all born with that secret key that gives you the power to unlock your ideas.” Find the key, with The Artist Toolbox.

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